Our Journey Through Financial Innovation
From a small Canadian startup to a trusted partner in predictive financial analytics — this is how we've grown alongside the businesses we serve
The Path That Led Us Here
Every milestone tells a story of learning, adapting, and building something meaningful for Canadian businesses
Founded on Real Frustration
Started when our founder, working as a financial analyst in Toronto, couldn't find decent predictive tools that actually worked for mid-sized Canadian businesses. Most software was either too complex or designed for massive corporations. We decided to build something different — analytics that made sense for real companies with real budgets.
Growing Through Trial and Error
Honestly, we made plenty of mistakes. Our first AI models were overly ambitious and crashed more than they predicted. But each failure taught us something valuable about what Canadian businesses actually needed. We rebuilt everything from scratch three times, focusing on reliability over flashiness. By late 2023, we had something that consistently worked.
Building Something Sustainable
This year brought our biggest breakthrough — developing analytics that actually integrate with existing Canadian business workflows. We're not trying to revolutionize everything; we're making financial forecasting more accurate and less stressful. Our team has grown to include specialists who understand both AI and real business operations across different Canadian markets.
The People Behind the Analytics
We're a small team of financial analysts, data scientists, and business consultants who've all worked in traditional Canadian businesses. That experience shapes everything we build — we know what it's like to present quarterly forecasts to skeptical executives and explain complex data to busy operations managers.
Rebekah Thornfield
Lead Analytics Specialist
Caspar Drexel
Integration Director
What Drives Our Work
These aren't corporate buzzwords — they're principles we've developed through years of working directly with Canadian businesses and seeing what actually makes a difference.
Canadian Business Focus
We understand the unique challenges of operating in Canadian markets — from seasonal variations to regulatory requirements. Our analytics are built specifically for businesses that operate within this context, not generic global models.
Practical Implementation
We don't build impressive demos that fall apart in real use. Every feature we develop has been tested in actual business environments. If it doesn't work consistently with messy real-world data, we don't ship it.
Transparent Communication
Financial analytics can get complex, but our explanations don't have to be. We present findings in language that makes sense to business owners and managers, not just data scientists. You'll understand what the numbers mean and why they matter.
Ready to explore what predictive analytics could do for your business?
We're happy to discuss your specific needs and see if our approach would be a good fit for your operations.
Get in Touch